Change Management

Ideally, I consider myself quite apt at managing change, so much so that I started my first venture providing change management consultancy. After working for about 8 years in Training, Quality Management and Business Re-designing related domain, I find myself ever so ready to get in Advertising; that too seriously. I am joining a leading ad agency as an intern first and then intend to chart out my plan of moving ahead in this sector post my intern-ship. And boy! I am no doubt looking forward to it, since entertainment media has been my area of interest ever since I can remember, but my heart tugs at me every once in a while to look at the 8 years I spent developing myself in a completely different domain.

This is going to be a challenge for me, at the age of 26, doing what I genuinely want to and succeeding at it. What I did for 8 years ,I did initially, out of necessity, and later since I had done it for so long. Strategy Planning had always been a part of my life - here or there. What is different here is that I will be dealing with emotions. Strategising them to achieve a goal - in this case an ad campaign. I am excited, as I was when I got my first promotion :) This is indeed promotion-like - from understanding numbers to understanding humans.

khwab buniye zara, phool chuniye zara.... fir dekhiye

As i begin writing this post, yeh raat bheegi bheegi si strums its way to my heartbeat.... aise mein bhi kyun bechain hai dil --- manna dey and lata (didi).. i normally don't use 'didi' ,'dada','saheb','mata' etc etc.. find it too boring and most importantly, it doesn't fit in my linguistic preferences..

Past 4 months have been revolutionary! Mind-blowing and mind blowing. Met a set of wonderful people - The V Hikerz.. they take me to Sydenham canteen everytime I meet them and whoa... it is jeene ke ishaare time :) perfect timing.

My lady love, Aru, ( i am fine, i call her my lady love since we keep saying this to each other, yaar tu ladka hoti toh... :)), and I caught up on a lot of things we had missed talking to each other about in the past couple of years.. yeah, couple of years... Reason - Professional Commitments & a personal commitment. We both just realised that personal life has been thrown out of gear due to single minded focus on our professional commitments & my personal commitment. Solution - Sort it out! And we started it by getting in touch with each other first. Quite some revelations we had.. People call it gossip :)But that's ok I believe... I once read this - What makes a woman mysteriously seductive is her ability to stir up controversies at the flicker of of eye-lid... Yes, what I believe, by experience, is that mysterious girls appear a lot more seductive as poll answered by a sample audience of 25 odd guys!

But we just love discussing how different we are! Talk about vanity, thy name's Yamini/ Arushi :)

Disclaimer : well, the title has no connection to the content of this post whatsoever ....